Tuesday, March 18, 2008

Charlotte North Carolina Real Estate and Southern Winds Realty

Good Afternoon,

As a valued client, I wanted to take the time and update you on Southern Wind's strategy on selling your home.

Everyone is aware today what is taking place with our economy and frankly we're heading into uncharted territory with the market. We have a good working relationship with our peers and we're already hearing about cutbacks and attrition starting to take place within Real Estate firms and builders. Builders are marking down their existing inventories 15 to 20% to entice buyers and supply is greatly exceeding demand.

Our own Realtor board estimates over 700 Brokers will be out of the business this year and that is a conservative number.

While most companies have decided to cut costs and ride this out... we have decided to be a little more aggressive. Bottom line is... the buyer pool has shrunk and we have to compete much harder for those buyers to sell our inventory. In the past 45 days, we have done the following:1) Signed a long term contract with a search engine optimization to give us more exposure on Google and Yahoo. We are already starting to see some results. Example: If you typed Charlotte Relocation Services into Google, we currently are number one after the pay for click and sponsored links. According to Google the phrase above averages over 5,000 searches per month and will continue to increase as the economy improves.2) We also bought the URL CharlotteLuxuryRealEstate.com which maps over SouthernWinds.com and currently are on page two of Google with the goal to be number one. This averages over 6,000 searches per month. (source Google) We have also added several other names to try and capture the search engine traffic and will implement them as part of our on-line strategy. Example: www.carolinasrealestate.com, estatehomesofcharlotte.com, executiveluxuryhomes.com etc.3)

We continue to identify Real Estate portals with high traffic to place your properties on for added exposure.It's important for you to know that we're not sitting around blaming the market... we're trying to be very proactive to sell your home. Some industry leaders in Charlotte feel the same way and have built a site to educate Real Estate consumers about our market.

If you missed today's paper, check out http://charlottebetweenthelines.com/
We will continue to provide all our clients the Free Home Warranty and we will continue to provide a virtual tour of your home. Buyers are looking for more and more photos on line and we have found this product helps them with their buying decision.

Warm regards

PS: Please pass this along to your friends and family.

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